A finding is not a plan
Give the right next move an owner.
Compare the response options, choose the first step and keep the evidence attached from the initial signal through the outcome review.
Built forGTM, growth, product and revenue teams
Shorten handoffs and keep the competitive rationale attached to the work it creates.
The part you can stop doing
Start with the work you would rather not repeat.
Competitive insights disappear into channels and decks because the next decision, owner and follow-up are unclear. A finding is not a plan.
Choose a response, assign the first step and revisit the decision when new evidence arrives.
Recommended, alternative and no-action options, tradeoffs, owner, first step, due date and review signal.
The finished work
One change, already turned into a decision.
The decision record preserves the evidence and context used at the time instead of overwriting history.
What happens before you see the brief
Rival Spy carries each useful recommendation into an assignable action and a reviewable decision record.
Illustrative product exampleProof attached
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Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor