Less gathering, faster GTM decisions
Spend less time gathering. Move faster on what matters.
Turn a competitor change into a brief your go-to-market team can act on, with the source, business impact, response options and first step already there.
Built forGTM strategists and growth leaders
Shorten the path from a market signal to an aligned response without adding a standing research meeting.
The part you can stop doing
Start with the work you would rather not repeat.
Competitive research lives across bookmarks, alerts, spreadsheets and messages. The interpretation still lands on someone’s to-do list.
Know which market moves matter to the current go-to-market plan and give the right next step an owner.
A prioritized change, source proof, business impact, response options, owner and first step.
The finished work
One change, already turned into a decision.
Every example pairs the observed change with its source, freshness and the customer context used to assess it.
What happens before you see the brief
Rival Spy keeps watch, compares important changes with your plan and prepares a concise decision brief.
Illustrative product exampleProof attached
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Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedRival Spy is designed to monitor approved business and competitor sources.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor