For small teams with a real competitor list
Add market awareness, not another research job.
Stay current on competitor pricing, products and positioning, then turn the important changes into practical product, pricing or growth decisions.
Built forFounders and product teams
Add recurring research capacity without another role, agency workflow or heavyweight enterprise platform.
The part you can stop doing
Start with the work you would rather not repeat.
A small team needs current market context but cannot sustain a full competitive research program.
See meaningful competitor moves early and turn them into a practical product, pricing or growth decision.
A first market baseline, competitor profiles, important changes and a prioritized response plan.
The finished work
One change, already turned into a decision.
Every sample recommendation links back to the current competitor evidence and the customer goal it supports.
What happens before you see the brief
Rival Spy learns the business, watches the competitive field and prepares the next decisions for review.
Illustrative product exampleProof attached
N
Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedRival Spy is designed to monitor approved business and competitor sources.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor