Market awareness without the admin
Keep up with competitors. Keep running the business.
Get the few competitor changes worth your attention, explained in plain language with the proof and practical next steps attached.
Built forBusiness owners
Get the market awareness of a recurring research process without personally running that process.
The part you can stop doing
Start with the work you would rather not repeat.
Keeping up with competitors should not steal attention from customers, delivery and running the business.
Know what changed, what deserves attention and what is worth doing next in plain business language.
A concise weekly brief, urgent change notice and source-linked recommendation in business language.
The finished work
One change, already turned into a decision.
The product example shows the original source, the verified change and why it may affect the customer business.
What happens before you see the brief
Rival Spy learns what matters to your business, keeps watch and brings you the decisions worth reviewing.
Illustrative product exampleProof attached
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Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedRival Spy is designed to monitor approved business and competitor sources.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor