Current competitor context
Stop rebuilding the competitor picture.
Rival Spy keeps pricing, positioning, products and recent moves in one current view, with the source behind every material fact.
Built forGTM, growth, product marketing and founders
Reduce repeated profile research and shorten preparation for positioning, launch and pricing discussions.
The part you can stop doing
Start with the work you would rather not repeat.
Teams rebuild the same competitor picture across decks, docs and spreadsheets. The market, unhelpfully, keeps changing.
Start each decision with a current, shared view of the competitor and the changes that shaped it.
A source-linked profile, recent-moves timeline, teardown, market relationship and open research gaps.
The finished work
One change, already turned into a decision.
Every profile section shows the evaluated time and opens the evidence behind material facts.
What happens before you see the brief
Rival Spy combines verified changes into a continuously refreshed competitor picture.
Illustrative product exampleProof attached
N
Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedRival Spy is designed to monitor approved business and competitor sources.
- plannedEvery published competitive fact will retain source-linked proof.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor