Current enablement, less reconstruction
Update the competitive story before a seller has to.
When a competitor changes pricing, positioning or product, Rival Spy prepares the battlecard and message updates your team should review.
Built forProduct marketers
Reduce the manual update cycle and move from a detected change to useful enablement material faster.
The part you can stop doing
Start with the work you would rather not repeat.
Battlecards and positioning become stale while the evidence needed to update them stays scattered. The slide deck does not refresh itself.
Keep competitive enablement current and give sales, product and leadership the same verified market picture.
A refreshed battlecard section, message comparison, objection response and complete source history.
The finished work
One change, already turned into a decision.
Each changed asset identifies the verified event that triggered it and preserves its prior version.
What happens before you see the brief
Rival Spy follows material changes and prepares the enablement sections that need review.
Illustrative product exampleProof attached
N
Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedRival Spy is designed to monitor approved business and competitor sources.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor