Trust starts with the source
Open the proof. See exactly what changed.
Every important signal stays connected to its source, capture time and before-and-after evidence, so your team can verify it in one step.
Built forEvery Rival Spy buyer
Spend review time on the decision instead of verifying whether the change happened.
The part you can stop doing
Start with the work you would rather not repeat.
A confident summary is still only a summary. Without the source, it creates more checking work and less trust.
Move from signal to decision with the original source, before-and-after evidence and freshness already attached.
A source-linked change card with capture time, before and after, confidence and the affected competitor.
The finished work
One change, already turned into a decision.
The illustrated card labels exactly which fields are evidence, interpretation and a proposed next action.
What happens before you see the brief
Rival Spy keeps the captured source with each published fact and makes it available from every brief.
Illustrative product exampleProof attached
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Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedEvery published competitive fact will retain source-linked proof.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor