Enablement that stays current
Update the battlecard before the buyer does.
Rival Spy connects verified competitor moves to the exact positioning, talk track or objection response your team should review.
Built forProduct marketing and revenue teams
Reduce maintenance work and shorten the time between a market move and a reviewed enablement update.
The part you can stop doing
Start with the work you would rather not repeat.
Battlecards lose trust when sellers find a newer competitor claim than the one in the enablement library.
Give the team current competitive material and show exactly why a section changed.
A versioned battlecard with positioning, strengths, risks, talk tracks, objections and source history.
The finished work
One change, already turned into a decision.
Each proposed update identifies the verified event that triggered it and preserves the previous version.
What happens before you see the brief
Rival Spy watches for material changes and prepares the affected battlecard section for review.
Illustrative product exampleProof attached
N
Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor