Research that does not wait for a free afternoon
Get the analysis, not a second inbox.
Rival Spy turns verified market changes into a concise view of what matters, why it matters to your business and what to consider next.
Built forGTM leaders, owners and founder-led teams
Add repeatable analysis capacity without adding an analyst, agency workflow or another recurring meeting.
The part you can stop doing
Start with the work you would rather not repeat.
Finding a change is only the beginning. Someone still has to compare it, assess its impact and prepare a useful response.
Receive a coordinated brief that explains what matters and what to consider next.
A verified change, business-specific interpretation, response options, risk review and ready-to-use brief.
The finished work
One change, already turned into a decision.
Each customer output identifies its sources, business context and quality status instead of exposing unsupported certainty.
What happens before you see the brief
Rival Spy assigns the right research and review work to each important change, then delivers one checked brief.
Illustrative product exampleProof attached
N
Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor