Current answers, sources included
Ask the follow-up without reopening twelve tabs.
Ask competitive questions using your current evidence and business context. Get a cited answer, plus clear gaps when the proof is not there.
Built forGTM, growth, product and revenue teams
Shorten ad hoc competitive research while keeping uncertainty and missing evidence visible.
The part you can stop doing
Start with the work you would rather not repeat.
A new question often restarts the entire process of finding sources, checking dates and rebuilding the comparison.
Get a current answer and continue into a comparison, brief or action without losing the supporting evidence.
A cited answer, comparison table, supporting history and clear insufficient-evidence state.
The finished work
One change, already turned into a decision.
The product blocks or labels answers that do not have enough authorized evidence.
What happens before you see the brief
Rival Spy searches the evidence already collected for the workspace and cites the facts used in the answer.
Illustrative product exampleProof attached
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Northstar AnalyticsPricing change · High relevance
What changed
Usage-based analytics moved into the entry plan.
Advanced analytics · Pro onlyUsage analytics · Starter included
northstar.example/pricingWhy it matters to you
Your fixed-price Starter plan still has a simpler cost story. Northstar can now challenge your analytics depth earlier in the buying journey.
Recommended first move
Compare the total cost story on your pricing page before changing packaging. Give Growth the first draft and review after the next ten sales conversations.
Product proofThe promises do not get ahead of the product.
- plannedEvery published competitive fact will retain source-linked proof.
- plannedAdvice will reflect the customer business, goals and constraints.
Start with one competitor
Begin with the decision you keep having to revisit.
Choose the market you care about, select the sources Rival Spy should watch and start building your evidence timeline.
Start with a competitor